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SEO And Its Types: A Guide to Search Engine Optimization

seo and its types

SEO And Its Types: A Guide to Search Engine Optimization

SEO And Its Types: A Comprehensive Guide to Search Engine Optimization

Having a website will not get visitors; instead, there are ways to drag them.SEO is a term used to increase your visibility in search engine result pages (SERP) for specific keywords for a domain. SEO stands for search engine optimization, and it helps in generating traffic naturally. Most people click on those websites that are on the first page. So, many strategies can be used to drive the audience to your website and sit at the top position on a search engine. For an SEO of a website, you can hire an expert or SEO agency In Islamabad. In this blog, we will have a look at SEO and its types.

Types Of SEO

There are three types of SEO used by specialists to rank on the first page of search engines. These three types play a crucial role in building an effective SEO strategy. Let’s discuss these types in detail.

  • On-page SEO
  • Off-page SEO
  • Technical SEO

There are a few other SEO types, but the masters of the game are these three. Applying the strategies of on-page, off-page, and technical SEO will take you somewhere on the top. We will discuss these types in detail.

On-page SEO (Search Engine Optimization)

All the sufficient measures taken to rank a website start from on-page SEO. It includes optimizing the elements in a website, such as HTML tags, content, internal linking, and metadata.


On-page SEO includes writing high-quality content to publish on your website. A high-quality content must be engaging, original, readable, and valuable. The following points should be kept in mind while writing content:

  • The plagiarised or AI-generated content is not ranked by search engines, which is why originality matters.
  • Including relevant keywords in the content will make it easy for search engines to index the pages or blog.
  • The content should be harmoniously organized and well-structured.
  • Spelling mistakes, typos, and grammatical errors must be avoided; you can use tools to check the errors in content.
  • Use those keywords which have low keyword difficulty and high volume. SEMRUSH or Ubbersuggest can be used for keyword research.

Internal links

Internal linking includes putting links in the content of the website you want to rank. Linking high authority pages will attract traffic to your page and enhance the user experience.

Meta data optimization

It includes optimizing the meta title, tag, and description of a page or blog. The keywords must be added to the title of the blog, article, or any other content. It clearly shows the search engine what you are trying to convey.

URL structure

URL structure refers to how the website content is structured. Incorporating relevant keywords will help the search engine understand what website content is and help to improve the linking facility to get the ranking.

Image optimizing

The images used in a blog or article must be optimized. The keyword should be mentioned in the title of the image, and the size of the image must be according to the search engine’s requirements.

Off-page SEO (Search Engine Optimization)

The off-page SEO is a practice used to improve performance by optimizing the elements outside the website. It includes building high-quality backlinks, using social media for promotion, guest posting, and online marketing. The off-page SEO will increase the website’s authority in the eyes of search engines and get more traffic to the website.

Guest posting

Guest posting is an off-page technique used to create backlinks to the website. You will write articles or blogs for other websites and turn the traffic towards your website. The visibility and traffic will be boosted by doing this practice.

Competitor analysis

Analyzing your competitors in the same niche will provide you with a list of backlinks you need to make to get ranked. Tools like SEMRUSH and MOZ can be used to analyze the competitors.

Search Engine Ads

You can post paid ads on external websites to attract traffic and generate leads. This will also help you to get conversions.

Press release

The press release with high authority backlinks will raise brand awareness and attract customers.

Brand signals

The brand signal involves referring to the website through business listings, social media, and mentions. These brand signals increase the authority and credibility of the website.

To resolve technical SEO issues, you can hire someone or contact an agency. HA technologies help you to rank top on the SERP.

Technical SEO (Search Engine Optimization)

The technical SEO involves optimizing the technical aspects of a website. It makes it easy for the search engine to crawl and index the website without any hurdle. It includes improving the loading time, sitemaps, configuring robot.txt files, and redirecting pages. The main goal of technical SEO is to make the website accessible and user-friendly.

Site load performance

The site load performance includes optimizing the loading speed to provide a better user experience to get a high search engine ranking.

Crawling errors

It includes identifying the issues that are preventing the website from getting ranked. Broken links, missing pages, and redirect issues are included in it.

Site structure

A clear and organized website structure will have a high authority in search engines. The navigation process to understand the website content must be clear and easy.

Duplicate content audit

The duplicate content is not ranked by the search engine and may impact the position of the website.

Canonical content

When multiple pages of a website are competing on the same keyword, the canonical content issue happens. To resolve the issue, the page with the canonical issue may be deleted or ranked with some other keyword.


With the data we provided, you can easily go through the key features of SEO and what type of services your website needs. It will become convenient for you to learn or work with someone after knowing all the given information. Bad SEO techniques may affect the website negatively, which drops its ranking and may also lead to legal issues. To avoid these issues, seek professional help.