Google Shopping ads are crucial to any e-commerce campaign since it has been demonstrated that their conversion rates are +30% greater than those of text advertisements. Campaigns that are effective must start with doing things right.

So how are commercials for shopping made? Let’s find how to set up Google Shopping from scratch using the product feed in this tutorial.

Here comes Google Shopping, a comparison website that lets customers look at items from different stores. Consequently, companies may list and promote their goods on Google’s platform to reach a wider audience of consumers without giving up control over their sales.

You may allow new consumers who find you through Google Shopping to make payments using the method of their choice.

What is Google Shopping?

Google’s platform for product comparison and search is called Google Shopping. Clients can use specific search criteria to filter and compare items. Every merchant and marketer who lists their items on the platform is eligible for this comparison.

As a company owner, you create and manage your product listings using the Google Merchant Centre.

In addition to using Google Shopping, which allows you to add items for free, you may advertise and promote your products on other Google domains by using Google Ads. These advertisements will show up as sponsored results on Google Shopping and on Google during pertinent search queries.

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Who Is Able to Use Google Shopping?

The majority of companies may submit an application for Google Shopping. To register with Google Merchant Centre, all you need is a Google account.

Before registering, you should be aware of some terms and conditions from Google, such as restrictions on the kinds of goods you can promote or sell. It is worthwhile to carefully review these to ensure that Google’s terms and conditions do not prohibit the items you wish to sell.

Google Shopping’s Advantages for Retailers

There are several ways in which Google Shopping might boost your sales as a business owner. The following are some major advantages it could have for your company:

1. Increase Your Internet Awareness

This broadens your audience and increases the likelihood that your company will draw in new clients.

2. Boost Client Confidence

Businesses that want to add their items to Google Shopping must first submit an application. Having your products displayed gives potential buyers social evidence that your company is reputable.

3. Boost Your Targeting

While increasing the quantity of individuals who visit your website and the number of people who look at your items is significant, it does not guarantee an increase in sales.

Google Shopping offers prospective buyers comprehensive, pertinent product details associated with search queries they enter.

Because of this, the traffic it diverts to your website consists of buyers who are already aware of your offerings and are determined to finish their transaction.

Consequently, you could be able to benefit from a greater conversion rate among website visitors.

4. Produce Perceptive Reports

Businesses may generate customised reports and have quicker access to items, advertisements, and sales monitoring with the Google Merchant Centre. You can also tweak this according to your own criteria.

Having access to these reporting and analytics tools will help you get valuable understanding of which of your goods generates the most revenue. Having this knowledge might assist you in establishing future objectives for the metrics of your business.

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Setting up traditional text-based adverts or having your items listed on other online marketplaces is not quite the same as setting up Google Shopping and adding products to it. The three actions you may take to list your items on Google Shopping will be discussed.

1. Create a Google Merchant Centre Account

Registering for a Google Merchant Centre account is the first step towards using Google Shopping. You may add, edit, and eventually track the effectiveness of your product listings and advertisements here.

Subsequently, you must confirm who owns your website. You may accomplish this by adding a tag to the HTML of your website or by using any Google products you currently have installed on it, like Analytics.

After confirming that you are the owner of your website, you may begin using all of Google Merchant Center’s capabilities!

2. Make Your Product Photos Look Better

For customers, Google Shopping is mostly a visual experience. When choosing whether or not to buy something, a lot of consumers base their decision mostly on the visuals of the products.

Consequently, having high-quality photos of each of your items is essential.

It is important to take the time to optimise your photographs since Google performs routine quality checks on them and has the authority to reject or stop Google Shopping ads based on low-quality photos. See Google’s image rules and make every effort to abide by them to ensure the quality of your photographs.

It’s time to start building your product data feed after you’ve optimised and approved your product photos.

3. Establish a Product Data Feed

Go to Products in the Merchant Centre and select Product Feeds to begin building your product data stream.

After selecting the “plus” symbol, fill out the required basic information.

Next, there are two ways that you may configure your product data feed:

Manually enter the details about your product here: You may manually enter the details for each of your items in the Google Merchant Centre. This is an unworkable solution, though, if your catalogue has a large number of goods.

Import a spreadsheet from a product feed: Google Sheets allows you to insert product data. You must format the document in accordance with Merchant Centre specifications and add all the information required for each product, such as the price, links to its product page, and images.

Make careful to optimise your product data by adhering to Google’s best practices, whichever choice you decide on. More customers are likely to find your items and make purchases from you if you do this task well.

In summary, is Google Shopping a Good Fit for Your Company?

Due to its vast array of possibilities, Google Shopping might be a little intimidating to set up at first. Once your items are setup, though, they may be a terrific method to market your company and reach clients you would not have otherwise been able to, all while keeping complete control over your sales.

Or you can reach out to us and watch your visitors converting to customers.