Marketers in 2024 will have to keep up with the latest advertising trends for their money to be as effective. We’ll talk about future advertising trends in this post, along with how you can use these numbers to boost sales, value, and engagement.

We’ll talk specifically about how consumer behaviour, social media, and artificial intelligence are influencing the way advertising dollars are allocated. Also, how artists are created.

Trends in eCommerce Advertising

More than 75% of all eCommerce ad expenditures are attributed to Amazon. Walmart comes in second with little over $1.5 billion in ad income, behind the eCommerce behemoth with over $7 billion in total. Because of this, many eCommerce companies find that advertising on Amazon is a desirable alternative.

According to Threecolts, 78% of Amazon’s global ad spending in 2023 came from sponsored items.

Premium applications and websites, including BuzzFeed, Pinterest, Hearst Newspapers, and Raptive, are now part of Amazon’s growing list of partners for its Sponsored Products advertisements.

The top and bottom of the page prominently feature sponsored product advertisements. Because 35% of Amazon customers click on the first product, and 64% of all clicks go to the top three, placement is important.

Trends in Audio Digital Marketing

Online radio programs, podcasts, and music streaming services frequently play these advertisements.

In 2022, U.S. people spent more time on digital music (1:40) each day than on social media networks (1:15) or watching subscription video services. Audio advertisements may be easily customised, included in podcasts and audiobooks, and are reasonably priced.

Trend Of User Generated Content

Any material—text, photos, videos, or audio—created by end-users as opposed to brand developers is known as user-generated content or UGC. 86% of businesses and merchants trust it. 

When clicking on advertisements, websites, social media postings, or emails, 62% of consumers prefer user-generated imagery over ones developed by brands.

Customers are 2.4 times more likely to believe that user-generated content is legitimate than material produced by brands. Click-through rates for advertising based on user-generated content are four times higher than normal.

When choosing what to buy, customers choose visual user-generated content over sponsored material. In addition to being efficient, user-generated content may help you save money on advertising.

According to one research, the cost-per-click for advertising incorporating user-generated content (UGC) is 50% lower than for those without.

According to the same survey, customer-written reviews rank highest in terms of influence across UGC content types, followed by photo/video material and written reviews from social media influencers.

Shorter Videos Advertisements

Consumers today have little patience for long video advertisements; in fact, more than 25% of respondents said they would quit viewing a video after the first ten seconds. More than half claim to have stopped in 20 seconds or less.

Because of this, marketers resort to bite-sized video advertisements, particularly when they are displayed consecutively.

Customers Want Authentic Advertising

Selena Gomez, a singer and actress, is a great example of real marketing with her Rare Beauty business. Rather than partnering with well-known influencers and celebrities, the firm chose to engage with approachable producers who really utilise their products.

As a consequence, creator material on TikTok accounted for 98% of all campaign conversions.

E-mail Marketing Is Still Trending

With minimal investment and the highest ROI, email marketing is still in business. After segmenting, you should enhance the delivery of your emails and distribute them automatically. Make sure people on your email lists are aware of any advertisements you are running if they are costing you a fortune in pay-per-click advertising.

Trends in Social Media Advertising 

Developing a social media strategy that emphasises videos may be the most important trend you can adopt in 2024.

While certain social media platforms—YouTube, TikTok, and others—have traditionally encouraged video, other platforms—Instagram, Facebook, and X—now do as well. These are some current trends in social media advertising.

Influencer Marketing

With a strong return on investment expected for influencer content in 2024, it is logical that more businesses are preparing to collaborate closely with artists. Sending influencers Public Relations (PR) boxes puts you in the grey area of advertising, even if the majority of content involving influencers must be tagged as advertisements.

Influencers may sample new items and provide an unbiased assessment by using PR boxes. It is not a given that they will evaluate your PR box, so make sure you prepare well and pay close attention to customisation.

Experiential Marketing

The real interactions your audience experiences during campaigns, trade exhibits, or events are known as experiential marketing.Make sure your booth stands out and is memorable if you want to attend any exhibitions this year. This year, when promoting a new product, try to think creatively and give careful thought to the customer experience.

In the past, experiential marketing initiatives have included entertaining pop-up stores, customised social media filters

Advertisement Ideas To Follow For Better ROI

Marketers are increasingly focussing on generations that have used the internet while growing up. Millennials and Gen X, who are viewed as “digital natives,” are frequently important decision-makers in businesses with significant spending power.

This tendency, in our opinion, is probably caused by the fact that old advertising methods, which featured more in-person encounters and tangible advertisements, are being replaced by Internet marketing.

Knowing what form of advertising appeals to each generation is the greatest approach to connecting with them. The main social media platforms that millennials use are those that care about social concerns, as well as applications.

Gen X tends to use search, TV commercials, and some social media sites (Facebook, YouTube, and Instagram) to find things. Due to these tendencies, social media is a worthwhile investment.

However, some of the timeless works will also endure. In 2024, it is important to partner with HA-technologies, which keeps up with cutting-edge technology. As Ad networks and banner advertisements will continue to rule the Internet advertising landscape, you can book a free consultation call with us to learn more about the strategy that best suit your business.