Job Description:

We are looking for a results-driven and analytical Meta Ads Specialist to manage and optimize advertising campaigns across Meta platforms, including Facebook and Instagram. This role offers the opportunity to strategize, execute, and scale high-converting ad campaigns for diverse brands in a fast-paced digital marketing environment.

Key Responsibilities:

• Develop, manage, and optimize Meta (Facebook/Instagram) ad campaigns to achieve client objectives.

• Conduct audience research and build custom/lookalike audiences to improve targeting precision.

• Monitor campaign performance and make data-driven decisions to improve ROI.

• Create compelling ad copy and collaborate with designers for high-performing creatives.

• A/B test ad elements including headlines, creatives, targeting, and placements.

• Analyze performance metrics, prepare detailed reports, and communicate insights to stakeholders.

• Stay current on Meta Ads Manager updates, algorithm changes, and industry trends.

• Coordinate with clients and internal teams to align ad strategies with overall marketing goals.

Requirements:

• Proven experience running Meta (Facebook/Instagram) ad campaigns with measurable results.

• Solid understanding of paid social media strategies, pixel implementation, and conversion tracking.

• Strong analytical skills and proficiency in interpreting data to optimize performance.

• Experience with Meta Business Suite, Ads Manager, and tools like Google Analytics.

• Ability to manage multiple campaigns and deadlines in a fast-moving environment.

• Creative mindset with attention to detail in ad messaging and visuals.

• Bachelor’s degree in Marketing, Business, or a related field is preferred.