Project overview
IPAL Clinic had an established healthcare website, but none of its 14 client-selected keywords appeared on Google’s first page at the start of the campaign. SEMrush estimated approximately 1,080 monthly organic visits.
The work focused on improving existing treatment and service pages rather than relying mainly on new URLs. By the final report, estimated monthly organic traffic reached approximately 3,500, a reported increase of 224.1%. All 14 target keywords reached the top six, including nine top-three positions and two number-one rankings.
The challenge: useful, credible healthcare content
The priority portfolio covered dermatology, skin treatments, aesthetic procedures and specialist searches in Islamabad. Numerical starting positions ranged from 20 to 60, with one keyword recorded as not ranking.
Existing pages needed deeper treatment information, stronger search intent alignment and a sound technical foundation. Healthcare content also required attention to clarity, credibility and E-E-A-T: Experience, Expertise, Authoritativeness and Trustworthiness.
Our SEO strategy & execution
Existing-page optimization: enhance the service and treatment pages already available, improve topical depth and make information more useful for the client-selected queries.
Search intent alignment: distinguish visitors researching a procedure from those comparing clinics or looking for a specialist, and improve pages around those different needs.
Content and E-E-A-T: strengthen the presentation of credible healthcare information and expertise, rather than simply increasing keyword usage.
Technical SEO: improve the existing site’s technical search foundation alongside its content.
Performance analysis: evaluate keyword positions and SEMrush estimates separately from Search Console visibility and GA4 acquisition and engagement.
SEMrush: reported traffic and AI visibility
| Metric | Before | After |
|---|---|---|
| Estimated monthly organic traffic | 1,080 | ~3,500 |
| Estimated organic traffic growth | Baseline | +224.1% |
| AI Visibility score | 8 | 36 |
SEMrush traffic is estimated. Authority Score and referring-domain figures are excluded because the narrative and screenshot disagree.
Complete priority keyword comparison
| Keyword | Previous position | Final position |
|---|---|---|
| Best skin clinic in Islamabad | 29 | 1 |
| Melasma treatment in Islamabad | 21 | 3 |
| Acne treatment in Islamabad | 30 | 4 |
| Hydrafacial in Islamabad | 32 | 2 |
| Botox treatment in Islamabad | 26 | 2 |
| Pigmentation treatment in Islamabad | 20 | 2 |
| Hair loss treatment in Islamabad | 43 | 5 |
| Scarring treatment in Islamabad | 32 | 4 |
| Best skin specialist in Islamabad | Not ranking | 1 |
| Best aesthetic clinic in Islamabad | 56 | 3 |
| Smile makeover in Islamabad | 60 | 6 |
| Best dermatologist in Islamabad | 49 | 2 |
| Laser hair removal in Islamabad | 44 | 3 |
| Liposuction in Islamabad | 23 | 4 |
The supplied final snapshot shows nine top-three and thirteen top-five rankings. Rankings are historical, not a live position check.
Google Search Console
| Metric | Reported result |
|---|---|
| Organic clicks | 11,600 |
| Search impressions | 1.37 million |
| Average CTR | 0.8% |
| Average position | 11.7 |
Approximate reporting window: June 19, 2025 to March 19, 2026. Average position covers the broader query portfolio, not only the 14 target terms.
Google Analytics 4 acquisition
| Metric | Reported result |
|---|---|
| All-channel sessions | 39,803 |
| Organic Search sessions | 22,987 |
| Organic share of sessions | 57.75% |
| Organic engaged sessions | 11,142 |
| Organic share of engaged sessions | 66.58% |
| Organic engagement rate | 48.47% |
| Overall engagement rate | 42.05% |
| First-user Organic Search users | 17,162 |
| Organic share of first-user acquisition | 53.74% |
Reporting period: December 1, 2024 to March 31, 2026. First-user acquisition and session acquisition describe different attribution views.
Reporting boundaries
The supplied narrative reports an Authority Score of 34 and approximately 3,100 referring domains, while its embedded SEMrush screenshot displays 36 and 1.5K. These conflicting metrics are omitted from the results comparison pending confirmation.
The GA4 overview displays growth comparisons, but the comparison dates are not visible. Those percentages are not presented here as campaign-period growth. No patient, appointment, revenue or lead totals are provided in the document.
The outcome
Existing-page improvements were accompanied by stronger reported visibility across the complete priority portfolio. Search Console recorded approximately 1.37 million impressions and 11,600 clicks, while GA4 recorded 22,987 Organic Search sessions.
The organic channel contributed 57.75% of reported sessions and 66.58% of engaged sessions in the supplied acquisition report. These historical findings are not a promise of the same result for another clinic.
Source: owner-supplied project account and its reporting screenshots.
IPAL_CLINIC_SEO_CASE_STUDY.docx